Visitor Segmentation by Distance & Frequency
Heatmap showing unique visitors by distance and frequency cohorts
| Distance Cohort | Frequency Cohort | Unique Visitors | Total Visit Days | Avg Visit Days | POIs Visited |
|---|
Visitor cohorts show strong representation from within 3–7 miles of the site, aligning with Gallery Haus's primary target renter draw radius. The 1-2 mile cohort generates the highest visitation volume, validating the project's positioning at the center of an active, amenity-using trade area.
Higher-frequency visits (21-30 days/month) are concentrated in nearby neighborhoods that already exhibit Class A renter behavior, reinforcing the decision to position Gallery Haus at this location. Medium and high-frequency cohorts demonstrate deeper local engagement across all distance bands.